Wedding Photography Business Lessons: How to Upsell Effectively

lessons for a wedding photography businessAre you trying to boost your wedding photography business? Well, you’re in luck.

There are plenty of opportunities for growth in your chosen field. After all, millions of weddings happen each year in the United States alone.

If you find that you’re unsure of how to take your photography business to the next level, it’s time to focus on upselling. What is upselling and how can you employ it without making your clients feel pressured or uncomfortable?

Keep reading to find out. We have all the tips wedding photographers need to bolster their businesses right here.

What is Upselling?

You may be familiar with the term upselling, but what does it entail, exactly? Let’s break it down.

Upselling is a marketing strategy that encourages a consumer to augment their intended purchase. For example, this could mean buying a more expensive model of a product or adding on extra features.

In terms of a wedding photography business, you can incorporate upselling in a number of different ways. You can inspire clients to sign up for engagements portraits, purchase more extensive packages or order wedding albums. And that’s just the beginning!

Make Flexible Pricing Options

By introducing flexible pricing options to your business’ pricing structure, you’ll create more sales in a couple of different ways. First of all, a la carte options will help you serve clients with varying budgets. This will broaden your customer base.

Also, flexible pricing structures create a great way for you to upsell add-ons. Get creative with your price sheet(s) and make sure to break it down as much as possible.

This is the avenue where you can upsell to your heart’s desire. Offer engagement packages, special photo offers, etc. If you partner with a framing company, offer framed prints. If you partner with other types of vendors, be sure to utilize at least their best-selling products.

Design a Streamlined Wedding Photography Site

In addition to taking spectacular wedding photos and investing in the proper equipment, it’s a must to have an excellent wedding photography website for your own business to stay competitive. A site that includes a flexible shopping cart is key that includes such items as multiple pose packages, digital downloads, seasonal offers, and package upgrade incentives.

A clean, easy to navigate site is best, somewhere your guests can go, and have their own password, to view their photos. It’s not only a personalized touch, but it also offers the privacy your customers demand. It’s where they’ll go to see what you have to offer and view previous samples of weddings that you’ve photographed. Get creative with your online portfolio.

The website doesn’t have to be complicated. It should be a place where wedding guests can leave messages and comments, view photos, and check out the details of the event. Remember, you’re marketing to the happy couple, plus their friends, family, and wedding guests.

Don’t Forget Wedding Albums

Every wedding couple would like the same result from hiring a photographer for their wedding: a beautiful, timeless photo album to flip through and treasure for years to come. Therefore, when adding opportunities for upselling to your business, don’t forget wedding albums. Consider both traditional and digital options.

Offer your clients unique wedding album ideas and different pricing options for various album designs. Listen to your clients’ feedback and continue to adjust your options based on what your consumer base requests.

An effective tool is to have a flip album viewer on your photography website, where you assign proof abilities to viewers with a note section for needed adjustments.

The Bottom Line for Your Wedding Photography Business

Upselling is an essential part of growing your wedding photography business. It’ll help you make more money, expand your menu, and create more satisfied clients.

In order to succeed, explore flexible pricing options and design a creative wedding photography website. And don’t forget a wedding photographer’s best friend when it comes to upselling: wedding albums!

If you have any questions or comments, don’t hesitate to contact us anytime. We’re here to help your photography business grow!

MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.

How to Sell Photos Online: 4 Creative Methods

how to sell photos online with these methodsPhotographers thinking of selling their photos as a business and making it a consistent source of income have many options. Are you a photographer who loves the craft, but are unclear how to profit from the art?

With advancements online and the market for stock photography, you may want to get into selling your photography online. Not sure how that works or where to start? Here are some creative ways to sell photos online.

  1. Launch a Patreon Campaign

One of the ways you can try to sell your photos online is to start up your own Patreon campaign. Various creative companies, artists, and YouTube content creators use Patreon to gain funding as they create projects and creations.

This option works well when you continually take photos and have them available for your patrons. This process ensures that they keep supporting you while you continually provide more content. This type of campaign gives them more stock photos or as assets for their projects, but you still get paid.

  1. Build a Site with a Shopping Cart System

Why get paid for photos hosted on someone else’s website when you can have your own? This option gives you the most control over your content and how you price or market your photos.

Building websites to sell photography might sound complicated, but nowadays it is easier than ever. There are CMS tools, like Word Press and Wix, to help you out as well as dynamic sites, such as MorePhotos, where you can purchase a professional photography site and be up and running in no time. While doing so, consider making use of a photography shopping cart to help ease up on the transaction process. With this shopping cart, your clients can build the products they want and then easily checkout, sending you the payment for their use of your photos.

  1. Learn How to Sell Photos Online with Social Media

Making use of the various sites for social media can help you spread awareness and presence to your photos. Having a page for your photography is one of the avenues you can consider. Linking this together with your photography website also allows you to gain traffic and be able to sell photos from there.

Social media is perfect for gaining reach and momentum for your audience. This tool allows you to engage with potential customers and audiences. You can also link your Patreon or photography shopping cart for them to pay for every shot you put up for purchase.

  1. Use Google Ads

You can also allow others to make use of your photos. With Google Ads, it can now come into the form of images and animated images. You can create banner ads that people can place on their websites to generate revenue.

Banner ads offer a more visual appeal. Combine that with well-taken photography and you can find a market where your customers can make use of your images for banner ads to promote their businesses. You still get profit while they make use of your assets.

Turn Photography Into Profit Today

Earning a living through photography is possible, allowing you to use your passion to sell beautiful images and earn a sizeable profit with it. All you need is the right means for marketing and your dedication in taking more photos.

Looking to learn more ways on how to sell photos online? We have the means to help you get started with having your photos earn you a profit. Contact us today to know more and we will get you started quickly and easily.

MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.

5 Most Common Amateur Photography Mistakes and How to Avoid Them

amateur photography mistakes to avoidLike any other art form, photography takes time, talent, quality equipment, and strong dedication to the craft to create beautiful pieces. That is the only way to truly learn and grow.

When you think about how to get started in photography, be prepared to make mistakes and learn as you go. Even seasoned professionals make mistakes here and there.

Read on to find out what the five most common amateur photography mistakes are and how you can prevent them.

  1. Your Focus Is Off

Shooting the perfect image is a challenge for beginner photographers as they are still learning the basic techniques of photography, including angle, light, exposure, and more.

The first thing to master is your focus. If you shoot your images using the auto settings, your camera may pick the wrong object to focus on and alter the image significantly. Using the manual focus allows you to determine what is the focus of your shot and gives you the ability to zero in on exactly what you want to capture at that moment.

You cannot fix the focus in post-production so it is essential to make it right in the moments where you first capture the image. To practice your focus, go to a favorite spot and take random images, focusing on different items or individuals in each one. Play with the distance, giving your photos an interesting perspective as you opt to focus on the horizon versus an object closer to the camera. With time, you will learn how to focus manually to create amazing images.

  1. Your Exposure and Contrast are Off

When learning photography as a beginner, you will come across exposure and contrast, which are crucial terms to describe how you are using the light and environment to capture your image.

They depend on the subjects you are shooting, the scenery, and the light sources. You want to master these settings with your camera, not in post-production.

Unless your goal is to show a stark contrast, only use this option sparingly. Many beginners make the mistake of using them in an attempt to experiment and be different.

Good photography is more about the moment and the subject, therefore, it is important to use techniques that showcase them well.

  1. Your Photos Are Blurry or Not Sharp Enough

In novice photography, it is common to find shaky and blurry photos.

These images happen because photographers are not used to the camera and have not adjusted their sharpness and shutter speed settings. To avoid this, look for cameras with image stabilization or use different lenses to find the sweet spot that gives you the sharpest and crisp images you want. If possible, consider a tripod as another means to stabilize your camera for a unique shot.

  1. You Use Too Much Color Saturation

Any photography enthusiast strives to take lively photos, but beginners tend to go over the top with the color saturation. This process happens while shooting, but also in post-production.

To avoid this mistake, find the best light possible and use subjects with strong natural colors. Then limit your editing so that the image reflects the beauty you are trying to capture.

  1. You Rely on Post-Production Too Much

Professional photography is equal parts talent, good equipment, and decent post-production.

However, some novice photographers rely on Photoshop and LightRoom too much and make their photos unrealistic. Do not fall into the trap of altering your photos so much that they no longer appear to capture your subject effectively. Instead, remember that post-production is there to fix minor mistakes or remove ugly objects that may ruin the composition. It cannot make up for bad photography or improper technique.

In the end, you need to practice taking pictures more and working on the editing less to improve your techniques.

Avoid These Amateur Photography Mistakes

If taking photos and making memories is your passion, these amateur photography tips will help you master the craft.

For more photography tips and useful articles, explore our blog.

Ready to start your own photography website or e-commerce store? Let us bring your vision to life! Contact us today.

MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.