Mentally grooming your clients begins before they enter your door, but let’s focus on that moment.

The door opens, their foot hits the carpet/wood/tile/marble and they take in their surroundings. The old saying is that the harder the floor, the more the client expects to pay, but this happens in the subconscious level.

When you walk into Kohl’s, you see lots of clothes piled into too few of shelf space. This is done on purpose because clutter says “deals” in our subconscious. There are always discounts and you expect a bargain. In contrast, if you walk into a Lacoste store, their products are much more scarce, and MUCH higher priced, but that’s OK for the buyer, because it is expected because of the presentation.

What is your client’s first impression? Do they see your best images displayed in different ways throughout the studio? Are they experiencing something cool they will want to tell their friends about?

You don’t (necessarily) have to tear out your carpet and instal a marble floor, lets get real. You do have to get people excited when they walk in. Let them know right away they are going to love the experience. Good luck!