A Success Series for Modern Day Photographers
Last week, we talked about SEO (search engine optimization) for the second time, and in a more advanced way We covered topics like interlinking, back links, social media and blogging . Today we are going to review something we already know, but too easily forget, looking and acting the part you want to occupy in your photography career.
We can always improve our techniques to achieve a better look from our photography. But did you know that your appearance and actions can influence the outcome of you photography? If you take the extra effort to look more professional and have your “gear” look better it will spill over to getting better results. We’re not talking getting all dressed up in a tux, although in the really “old school” days, that is just how professional photographers dressed. Today that extreme isn’t necessary and probably not really a good idea if you’re working in a hot environment and constantly running around.
Your personal appearance should be pleasing and non-offensive. A clean white shirt and black dress slacks or a modest length dress or skirt are fine for the majority of photography assignments. If you are shooting a formal wedding that tux or full length gown will still come in handy. You never want to “stand out” from the crowd because of your personal dress code. Keeping a pack of gum or a supply of mints in your pocket will ensure your breath is fresh! If you look sloppy or your breath knocks your subjects over, this will convey that your photography is sloppy even if you produce a clean style of recording the event.
Tuning up you photo gear to perform its best is always a great place to start producing better photography. Any DSLR can accept an external flash on the hotshoe but a good camera/flash bracket will provide better light and avoid “redeye” by getting the flash up above the camera. This rig also looks a lot more solid and creates that sense of professionalism you may be missing on your shoots. Many styles of camera/flash brackets are available today and the best brackets are those that allow the camera to rotate 90 degrees so your flash/strobe is always above the camera for either a vertical or horizontal shot. If you can provide a second flash it’s a very good idea to avoid flash or power cords that could pose a tripping risk to not only you but the guests at the event. Use remote radio or IR flash triggers! Again, the more “professional” equipment you use, the more professional you look.
Finally, remember your attitudes and actions act reflect on how you are perceived, especially by any potential customers that are watching you work. Too often we forget that we are recording the events in front of us, we are NOT a part of them and generally the last thing we should do is affect them. Treat your customers, their guests and the event with all of the dignity and respect you can and it deserves. The highest compliment I think any photographer can receive is that at the end of it all, no one remembers they were there and yet the event was captured in a memorable way. Even though it seems counter-intuitive, you will get more referrals this way than any other. So tune up yourself, your gear and your attitude and watch your bottom line get tuned up!
Harry Markel, MorePhotos Eastern Sales Director