Are your clients one of the 70% of Americans who feel holiday greeting cards are a necessary part of the season? Have they missed the deadline for getting their cards ordered in time to send for the Christmas holiday?
If so, you are probably wondering about the latest New Year’s photography and card trends that you can offer since New Year’s cards are gaining in popularity. In fact, there is a growing customer base that prefers sending these cards out for the new year.
Here are this season’s top five product ideas for New Year’s card images and how you can incorporate them into your holiday photo sessions.
1. Photo Booth Props
Your greeting cards will get a lot of attention with the latest trend– adding photo booth props to your New Year’s card images. People love to have their picture taken with props, so replicating a photo booth session can also create a fun theme.
Plus, you can add real props to your photo shoot. Stick some reindeer antlers on the dog, put party hats on the kids, place a festive drink in your hands, and turn your photo from serious to fun in no time.
However you design it, adding props is a fun way to show some holiday cheer and a family’s or couple’s fun personality.
2. Holiday Lights
Holiday lights are this season’s must-have photo prop.
They add a warm glow, coziness, and a magical feel unique to the holiday season.
Whether they are wrapped around a couple or hanging on a Christmas tree in the background, you will love the lighting and end-product that lights bring to your New Year’s card images.
3. Snowy Designs
It may not surprise that snowy designs are a popular holiday photography product. There are many ways to incorporate snow into a New Year’s card image.
Of course, there is the real thing. Taking photographs in the snow or in fake snow is popular for holiday images. A trending product is fake snow to be placed in the hair and on the coat shoulders to add a realistic look.
Other snowy design products trending include snowy fonts that bring back childhood memories of writing in the snow.
Another is snowy backgrounds. From simple dots to intricate flakes, including snow elements to their card when ordering gives customers the opportunity to add holiday character.
4. Script Fonts
Script fonts have been a trend for quite some time now and their popularity remains this holiday season. They are the perfect choice for cards due to the personal layer they add.
Script fonts represent a time long gone when people hand-wrote their greetings. Luckily, those warm feelings associated with hand-written products can be achieved without all the effort.
There are many styles and fonts to chose from for New Year’s card images to achieve different looks. Whichever your clients choose, from nostalgic to contemporary, the cards will look great and the recipients will enjoy the New Year’s sentiments.
5. Pajamas
This is a trend children and families love. Who doesn’t want to wear cozy holiday PJs all day?
Although this is a common theme for Christmas cards, photographers can be creative and still incorporate a New Year’s flair by having their clients wear festive pajamas during their session. This trend adds a laid-back, personal, and fun layer to card images.
Whether you’re one or 93, everyone looks adorable and in-the-season when wearing holiday PJs.
Which Trend Will You Offer to Your Customers?
Whichever popular photography product you choose to offer, feel assured that your New Year’s cards will steal the hearts of customers and their family and friends.
Additionally, encourage your clients to use their fun New Year’s images for more than simply cards. Introduce them to creating blankets, coffee mugs or framed canvases with these images. You increase your online photo sales, plus help your clients with gift-giving ideas throughout the year. What a great way to start off 2018!
Contact us today to learn about all the ways we can help you with your photography needs.
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