Category Archives: Sell Photos Online

MorePhotos, Sell Photos Online

Guerrilla Marketing for Photographers

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It’s refreshing to see a photographer out there making things happen.  We just got a great call from a photographer stirring up some business.

After a little research, she found a few local Facebook pages with poorly done profile pictures.  She spent a morning taking shots of the local businesses, and then presented her photos to the businesses with her iPhone, although she wishes she had an iPad.

Almost every business used her photo as their profile picture.  Her watermark was on the bottom, and she left a few cards with each business owner.  Although she only started this a few months ago, she already sees strong results.

Another photographer went out on a limb and tried something new. He does graduation portraits, and saw a pretty steep decline over the last few years in orders. To try something new, he put his images into “Archive” state immediately using his MorePhotos shopping cart. He charged $10 for access to the images, which included a $20 gift certificate. Of course, almost everyone paid the $10 to see the images, and with just a little skin in the game, most of those people make a purchase. His sales doubled from last year, making the event super profitable once again.

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At a recent trade show in Chicago, this shoe shiner didn’t take no for an answer. He ran beside us for an entire block until we stopped for just a second to figure out which way to to turn, ignoring our countless no thank-yous followed by NOs. Ivan said no very sternly but when he looked down, one shoe was already halfway done. A couple bucks earned. I really wanted to hire this guy to work at our booth.

As markets evolve, it often pays off to take risk and try new things. Nobody knows exactly what will have the best payout, but if your are relentless like the shoe shiner, you will learn your market and make a few bucks in the process.

Back to Businss by Michael Connors & MorePhotos Staff, MorePhotos, Sell Photos Online

How hard is your floor?

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Mentally grooming your clients begins before they enter your door, but let’s focus on that moment.

The door opens, their foot hits the carpet/wood/tile/marble and they take in their surroundings. The old saying is that the harder the floor, the more the client expects to pay, but this happens in the subconscious level.

When you walk into Kohl’s, you see lots of clothes piled into too few of shelf space. This is done on purpose because clutter says “deals” in our subconscious. There are always discounts and you expect a bargain. In contrast, if you walk into a Lacoste store, their products are much more scarce, and MUCH higher priced, but that’s OK for the buyer, because it is expected because of the presentation.

What is your client’s first impression? Do they see your best images displayed in different ways throughout the studio? Are they experiencing something cool they will want to tell their friends about?

You don’t (necessarily) have to tear out your carpet and instal a marble floor, lets get real. You do have to get people excited when they walk in. Let them know right away they are going to love the experience. Good luck!

MorePhotos, Sell Photos Online, SEO for Photographers

SEO keywords for photographers, make a list and check it twice

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When it comes to SEO keywords or phrases for photographers, don’t just use every SEO phrase you can think of. This will result in a bunch of mediocrity when what you need is a dash of domination.

We advise our photographers to make a list of 3-5 search terms where they want their site to show up in the first page. You can do a little research to see how many people are fighting to appear under the same terms by doing the search yourself or calling us up if you are a MorePhotos client. This is important because you don’t want to go for “Dallas Photography” if you don’t have a large budget and lots of time. (Edgy senior portraits in (Dallas suburb)) will get you much further.

When you do a blog post or write the “About Us” page on your site or add new images, or make any changes at all, insert your phrases where you can. Just remember that readability to the end user is always first priority.

Outdoors Child Portraits
Outdoor Child Portraits Traverse City

While it might be tempting to tag this photo with “Ella by the woodpile”, “Outdoor Child Portraits Traverse City” will get you much further because that is what someone might enter into Google or Yahoo or Bing.

Bringing your site to page 1 for 3 SEO Keywords or phrases is WAY more effective than bringing your site to page 6 for 100 different keywords or phrases for your photography site. Write them down and focus in like your aperture is at 1.2. You will do really well with the chosen phrases.