Just when we think we had a handle on all of the SEO/SEN and other content keywords need to get visitors to our site, we find out  that Google changed  the rules.

Instead of worrying about links and meta tags, now Google will rank websites that contain relevant content,  but just what is relevant content?

Relevant content is text.
Search Engines love quality relevant content. Readers “read” photos and graphics; search engine spiders crawl right past them. So under that photo or graphic include a caption explaining what’s in it. Adding a Contest, is a great way to  engage both your customer and the search engine spiders.

Relevant content is new  and frequent.
Search engine spiders are demanding creatures. They want original, relevant content to list for their readers–and lots of it. Provide original content with accuracy and frequency about topics readers search for, and your posts will be born relevant.  You can see what your customers are searching for by using the free service of Google Analytics.

Relevant content is formatted.
When your document follows a structured format, a search engine can follow how topics relate. Relationships between topics establish that keywords aren’t just mentioned–they are connected and relevant.

Relevant content is linked–Links in, links out, and links to yourself are relevant.
Spiders crawl the web by following links. Links draw spiders to related pages from blog to blog and within your blog. Connections in content are relevant.

Relevant content is error free and accessible.

Don’t make the mistake with open HTML tags, gross errors in spelling and unnecessary plug-in that trips the spiders. Promote your website in relevant places like social networking sites, forms and blogs:

Think of it this way:

Relevant Content  = More  Traffic
Traffic = Visitors
Visitors = Leads
Leads = Clicks
Click = Buyer
Buyer = Profits