In last weeks Photography Business talk, we discussed who should control the money, does a percentage plan really make sense and don’t be mislead on image count plans.
This week we have 3 more ideas for success in your photography business.
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Photographers can be very frugal in nature. When picking a host never look at price at first! First look at what you can make with the given sets of features offered and what kind of help do they offer after the sale. Live support or email only? Do they have a marketing person that is always testing new ideas and sharing them with their photographers? You could have the very best system out there, but if you do not know how to make money with it, it is worthless. Is it worth the paying an extra $5 to $10, or even $50 dollars a month more for a company that shows you how? One good idea could make you hundreds of dollars more a month! As the saying goes, “cutting off your nose to spite your face”, seems appropriate here. I see this all the time with photographers. Plus the cheaper you get with everything else the cheaper your photography should be. And who wants to race to the bottom with I’m the cheapest. Practice what you preach.
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How should I pick my provider? For the love of god, don’t go with a company that does not specialize in Photography! You miss out on way to much. As an example: The sites that specializes in photography have the image protection already in place, with easy ways to upload more than one image at a time. And since they specialize in photography you will find the image quality is much better because it’s their business.
- Branding: Make sure you keep your branding at all times, you do not ever want anyone to think you are someone else. Your brand (name) is one of your most valuable assets. Again as an example: Your shopping cart should always have your name on it and a way to get back to your home page.
Next week, we’ll bring you a few more success tips for you and your photography studio.