Step 1. Set Goals: Contests are a great way to engage users, get customer feedback and even drive traffic to your site. Still, it’s important to be realistic with your expectations and set specific goals. Are you trying to increase your websites traffic? Showcase a product or service?  Think of how your website will engage these new users. Some of the factors you can take into account to measure success include earned media, email opt-ins, engagement across social networks, plus  you can gather monthly site traffic