Remember the Golden Rule:  Contests that focus on topics that people feel passionate about tend to generate interest. . contests that focus on pets, children, sports, hobbies (cooking and travel) and affinity groups.”

Make sure that you make the entry simple. Don’t make the consumer traipse across their town looking for a rare product. For a brand selling cameras, allow for consumers to quickly snap a photo and send it in A well run contest is very beneficial to marketers and brands. Not only does it increase traffic, but a fun contest is likely to quickly become viral as friends tell friends about it. The potential for a big lead generation is there, as long as the contest is simple and fun.