PhotoScramble contests are free right now, and will remain so for MorePhotos clients.  Here are a couple ideas on how to turn a photo contest into more traffic to your site.

Post your top 10 (or 15 or 20) senior photos.  Contact each one individually and let them know that they have been chosen as the finalist in this years senior photo contest.  Let them know the one with the most votes wins an ipad (or whatever prize you provide).  They will be very motivated to carry around the latest toy. – Meanwhile, all their friends (your potential clients) are exposed to your name, work, and website.

Oh, and the same thing goes for brides, families, Bar/Bat Mitzvahs, etc.