Every photographer needs to market their business. Constantly attracting new customers can be tricky. With the right marketing, however, you can start booking the clients you want to work for on a regular basis.
Check out our photography marketing tips that every photographer should know.
Selecting the Right Photos For Your Portfolio
Photographers assume their portfolio is simply a gallery of their best photos. A very important part of this process is acknowledging which photos to exclude.
Your portfolio should be more than just a gallery of your best photos. It should also highlight the type of work you’re looking to attract.
Ultimately, your work tells a story and showcases your talent. Each photo ideally complements the other. At the same time, they should clearly illustrate your brand and the extent of your services.
Having a digital portfolio helps organize a collection of your work in a format that will keep people interested.
After choosing which photos to put in your portfolio, it’s time to move onto making your photography marketing materials.
Printing Your Photography Marketing Materials
Creating good marketing materials is key to attracting clients. While social media outlets are effective, it’s important not to dismiss print.
About 56% of consumers find print marketing more trustworthy than other advertisement methods. This is because print marketing is more direct and personal than digital.
Another perk of using print marketing is its flexibility. When creating these materials, your design should attract the clients you want to target.
Whether your work is artistic or commercial, your marketing materials must capture your brand.
Creating an Email List
While you might have your portfolio and marketing materials in order, how do you find people to send them to?
Building an email list helps you keep a strong database of potential clients. If people are willing to give you their email, it’s a sign they’re interested in your work.
Contacting clients directly about your services is key to helping your business grow. Luckily, creating an email list is fairly simple and well worth working on.
After making your list, make sure to keep the recipients updated about your business. Whether it’s a newsletter or a promotion, your subscribers will want to hear about it.
Offering Session Giveaways
The use of promotions and contests are sometimes questioned by photography professionals. Many photographers start out working for free. There comes a point where it’s not an attractive option anymore.
Sharing contests via email and social media can help grow your reach. Giving away a free session can help attract more potential clients down the road.
It’s important to note that these kinds of promotions should be done sparingly. At the end of the day, you’re running a business and should be focused on being paid for your services.
With that said, it doesn’t hurt to generate some buzz online by offering the occasional free session.
Marketing Your Photography Business
Marketing your photography business can be challenging. Using both print and digital photography marketing can bring your business to the next level.
However, a big part of maintaining a strong online presence is having a website. Contact us to find out how we can help create a website that suits your needs.
MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.