Tag Archives: create a website

Already Have a Cool Website but Need a Slick Shopping Cart? Imagine the e commerce possibilities with MorePhotos

Already Have a Cool Website but Need a Slick Shopping Cart?

Imagine the e commerce possibilities with MorePhotos

We are here to assist you with integrating a shopping cart into your already existing website.

 

Think about how selling, marketing, even owning a business has dramatically changed over the years. From the comfort of your own home, you can hop on your desktop, laptop or mobile device and order gifts, handmade items, business supplies, even groceries! Our technology driven world has led us to become engaged in a multi-tasking, business oriented society. Technology has made things so easy that used to take up hours of our everyday lives. So why not join in the rush and get your business into the ecommerce world?
 
MorePhotos has created the solution for businesses to be able to sell online with ease and efficiency. We provide you with all of the tools and live technical support to help you every step of the way. Watch your business grow rapidly by adding the e commerce solution to your clients.

Our Shopping Cart Offers Everything You Need To Sell Online Instantly – MorePhotos provides you with a powerful ecommerce platform

And our friendly support staff will help you every step of the way!  Set up your shopping cart with customized options for your clients through your Online Manager.

 

Online Manager with MorePhotos Online Manager Cart Setup with MorePhotos

Finally! The First Ecommerce Website Worthy of Your Passion.

Software Features >>

PhotoManager Software
OrderManager Software

Cart & Online Features >>

Cart Features
Security Features
Website Management
Event Management
Customer Management
Account Management

Live Technical Support

Our friendly support staff is here to help your business succeed!

Technical Support Hours:
Mon. through Fri., 9 am – 8 pm EST (+5.00 GMT/+4.00 GMT DST)
Phone: 1-231-932-0855, option 1
UK Technical Support: 01458 273144
Email: support@morephotos.com

***For after hours or questions you may also enter a ticket directly into our system by going to your Online Manager and click on Tech support.

 

View Pricing for Storefronts

Give-Us-A-Try

Get “The Works” from MorePhotos – Interchangeable Template Website, Powerful Storefront Shopping Cart, Live Tech Support

“The Works” from MorePhotos provides you with a slick interchangeable website template, powerful storefront shopping cart, & live technical support.

 

Interchangeable Website Templates from MorePhotos

Get a Smart, Beautiful, and Fun Website.

Why MorePhotos

With a MorePhotos website you can take advantage of world-class promotions, image and product presentations, and pricing you′ll find ideal for your business. Whether you′re just getting started or are well established, MorePhotos is your solution for selling more of what you create.

Our website templates are easy to change with the click of a button.  Display your images with a full screen slideshow; easily uploaded right from your computer.

HTML5 Coming Soon!
CSS
Fullscreen HTML
Skin Creator
HTML

Finally, websites with pages of content that bridge the gaps in your marketing and sales.

MorePhotos Storefronts have reinvented photographer websites because they are smart, beautiful, and fun!

  • 100′s of website templates create the foundation for showcasing your images
  • CSS websites are all mobile optimized
  • Now Get Super SEO for the best site ranking for search engines

 

Your MorePhotos website will include our exclusive MoreBalance+ pages loaded into your site*, and provide the solution to attracting enough clients and selling more of what you create, including:

 

  • Promotions for seniors, weddings, families and children that create strong calls to action.
  • Image and product presentations that feature your images that increase the appeal for your photography with creative display ideas.
  • Pricing pages that satisfy peoples′ need for information, attract those looking for extraordinary and discourages price shoppers.

*site: MoreBalance+ pages are NOT included in Hosting Only option (see Pricing)
contentsamples
 
 

Our Powerful Storefront Shopping Cart Offers Everything You Need To Sell Online Instantly

And our friendly support staff will help you every step of the way!  Set up your shopping cart with customized options for your clients through your Online Manager.

 

Online Manager with MorePhotos Online Manager Cart Setup with MorePhotos

Finally! The First Online Storefront Website Worthy of Your Passion.

 

Online Store Proofing & Sales Solution

Album and Event Information details including name, password, location, date, archive date, expiration date, event notes, etc.

Welcome Page which can be used as a detailed greeting prior to accessing their event.

Watermark text options include customizable font and size or upload your logo to use as the watermark. You can adjust the position and transparency of the watermark.

Custom Order Message and Reminders email that are sent to your clients when they place an order. For sessions and events with expiration dates, you can set event reminders to be emailed to clients prior to event expiration.

Order Discount incentives for your clients to save money on their order. Choose an amount off, or percent off, based on date, order amount, or code.

Gift Certificates for pre-orders or incentives to order to take a designated amount off the order total.

Thumbnail Size Options with Viewing Size/Fullsize Options with Viewing Size/Fullsize Options to upload your thumbnails as 100×100 or 150×150 pixels. Select from multiple size options to upload your full viewing size images, ranging from 250×250 up to 600×600.

Sell Digital Downloads for increasing demand for digital images makes it easy to sell and provide instant downloads.

Image Search Options to load the EXIF image data and use it for image caption and keyword search. You can choose to search by the filename, folder name, header date, or header caption.

cartscreens1

Manage Clients and Orders With Ease

Client Orders can be viewed with or without a thumbnail of the images ordered.

Client Order Status track the progress of your orders. When this feature is combined with the Order Status Site Page, your customers can look up the status of their order.

Client Order Search by first name, last name, order number or order status to quickly locate and manage your customer orders.

Client History of all of your orders. Get a quick view of your monthly sales each month.

Export Client Profiles of data to export such as customers, orders, order history, favorites, and tax information. Export to Excel (.xls), Text File (.txt), HTML, or QuickBooks (.iif).

Email Client Profiles to your customers when they place an order, create favorites, when an event is about to expire, etc. Also create custom emails to send to event specific captured emails, such as favorites accounts.

Select/Deselect Multiple Orders from list for fulfillment. You can select all new orders or authorized orders.

Vendor Products list of labs and vendor products and choose all or select items to add to your store.

Item Details in the order including filename, path, and event it was ordered from.

Export Order Data to a variety of third party applications such as GraniteBear Photo One, SuccessWare, OrderBridge, and Essence Photo.

Customer Order Data View the original order information from the customer.

DPI Warning when the resulting DPI for an image is less than a specified amount.

 

Software Features >>

PhotoManager Software
OrderManager Software

Cart & Online Features >>

Cart Features
Security Features
Website Management
Event Management
Customer Management
Account Management

Account Features & Services >>

Website & Email Services
Support Services
Integrated Business Solutions
Account Add-Ons
Marketing Services

 

Live Technical Support

Our friendly support staff is here to help your business succeed!

Technical Support Hours:
Mon. through Fri., 9 am – 8 pm EST (+5.00 GMT/+4.00 GMT DST)
Phone: 1-231-932-0855, option 1
UK Technical Support: 01458 273144
Email: support@morephotos.com

***For after hours or questions you may also enter a ticket directly into our system by going to your Online Manager and click on Tech support.

 

View All Interchangeable Website Templates from MorePhotos

View Pricing

 

Give-Us-A-Try

How to Book More Appointments

Today, getting peoples’ attention is easy; the difficulty is getting more people to book an appointment. Duh! Right?!

Today it’s really easy to get attention using social media, website SEO, emailing and blogging, third-party business promotions, community displays, contests, etc. etc. etc.

Heck, if you really need appointments on the books for next week, take a friend or spouse to your favorite restaurant. Then after you’ve scoped out the place, walk over to table where a mom with her kids, or husband and wife are eating, introduce yourself, and with the right message motivate them to book an appointment.

The difficulty is once you have someone’s attention is moving them from an attitude of indifference > to one of curiosity > then to being open to hiring you > and finally booking you.

My intuition tells me that most of your marketing is based on trying to get people to book you the moment they see your work on your site, Facebook page, email, blog, display at the salon, etc. So how’s that working for you? Are you ready for an improvement that attracts more, books more, and sells more? Again, duh!

I have a few steps you can take right now to get a steady flow of clients booking appointment month after month, year to year.

Stop selling your photography.

For years I believed that if I showed my worked to enough of the right people they’d be lined up around the corner, waiting for my next available appointment. It didn’t happen, enough. I didn’t get it! I figured it couldn’t be me because people seemed to like me all right, and my work was Master level quality (I had PPA merits to prove it). What was missing? I offered great photography, great service, and me. Maybe I was missing the right promotion or the right call to action. Like you, I tried everything. Finally I decided it wasn’t my photography or me it was THEM!

Them! Too many photographers competing for too few people who could appreciate professional photography. And too few people who would pay my prices rather than shopping for the lower price. Yeah! That was the problem. The good news is I was wrong then and that’s not the problem today.

My problem was that I thought people wanted great photography. They don’t. People want what photography gives them, and how it makes them feel when they buy it.

Let’s forget about photography for a minute.

Let’s consider diet programs instead.Do people want to buy a Jenny Craig diet or do they want to lose weight? Another duh!

To sell a diet program you can’t convince people of the value of a diet program, or claim that yours is better than others. You can’t sell the program- you have to sell the outcome of the program that’s why the ‘before and after’ photos are so critical. And the outcome must be greater than how the program works. To really motivate people I believe you need to first remind them of how they feel now, and how they’ll feel after they’ve completed the program. How they’ll feel after they’ve lost the weight.

Few people care about the details of what Jenny knows about nutrition, when she got interested in it, how passionate she is about it, how much time it takes to create her diet, or how much it costs her to produce it. You might keep this in mind if you’re ever tempted to share with brides how long you’ve studied to be a photographer, or all the hours involved in photographing, editing images, or the cost of your equipment, etc. thinking they’ll associate any of that with the value or price you charge for wedding coverage.

In fact people don’t want to diet, they just don’t want to buy clothes at the big and fat peoples’ store. They don’t like the looks they get from skinny people. They don’t like it when people assume that if they’re overweight they are lazy, less intelligent, and don’t have enough will-power to eat right. They want to do things that are fun but that you can’t do if you’re overweight, like being active with your spouse, children or grandchildren.

HEADLINES THAT BOOK CLIENTS

Before I share some ideas about headlines (value statements) for your ads, website, emails, etc. let’s look at possible headlines to sell a diet program.

Which headline do you think would be more effective if you were selling a diet program?

a) Order Our Program Now and Get 3 Months FREE!
b) Order Our Program Now and SAVE 60%!
c) Everyone Will Be Impressed When You’re Wearing Skinny Jeans!

Now, let’s look at possible headlines for you:

Which headline do you think would be more effective for your business?
a) Book your senior session before July and get 50% OFF!
b) Become a Senior Model and get a FREE session and $200 photo credit!
c) Our senior portraits will make even best friends jealous!

I’ll admit to having used all of these over the years and they all attract people. However, I’ve discovered that people buy for very different reasons. So I suggest you first decide what type of buyer you want to attract, and understand what value motivates her rather than throwing out a promotion designed to appeal to all types. Focus on the type who want to feel (proud, smart, or exclusive) when they have booked with you.

Obviously the first two headlines use a price discount. Depending on your reputation, competition, pricing, quality of photography and how much you’ve consistently marketed your business, these pricing promotions may only frustrate you because most of the people who respond will be price shoppers.

I know you see these types of promotions used by retailers everywhere. They are trying to clear out left over stock at the end of a season. However, you’re not a retailer who only buys and sells products made by someone else in mass.

Positioning or repositioning your brand means conveying a promise in the minds of people that is clear and meaningful- a promise of more than great (or discounted) photography.

If your marketing message is limited to the fact that you create beautiful photographs, it is insufficient. In a visually saturated market, beautiful photographs are now in great supply, making them average. You must promise something more in order to distinguish yourself from other photographers.

Narrow your focus and you’ll broaden your appeal. Not enough people are looking for photographers who create amazing images; they expect it from every professional photographer.

To get attention and book more appointments, you must understand the needs of a ‘narrow slice’ of potential clients. Promote unique products and services with headlines that promise clients’ will be satisfied emotionally and you’ll be able to raise your prices and you’ll book more clients.

Share your comments and questions. Also feel free to contact me. kirk@morephotos.com

Kirk Russell

3 LENSES MARKETING & DESIGN

3lenses.com