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Back to Businss by Michael Connors & MorePhotos Staff, MorePhotos, Raise the Bar, Sell Photos Online

Your Wedding Venue Images are Valuable

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What do you have that a new photographer doesn’t have?

Beautiful Images from your Wedding Venues

You have captured weddings at many different locations, use them to your advantage! Put together a beautiful album for each of the popular banquet facilities.

In these albums you want to include the most romantic photos where the couples look madly in love.

Why? Every couple wants to be the most in love. If they see other couples madly in love at their wedding venue and you captured the emotion, they need you. As they think more in their emotional right brain, they use their analytical “that’s too expensive” left brain less. When your client is thinking in his/her right brain, price is not the issue.

I recommend doing this on your web site also. Start with a new page called Wedding location in your city. Here’s an example:

Leland Country Club,

Located in Leland Michigan

This beautiful location has 150 year old oak and Maple trees so we get some amazing photos in the woods. Because it is also on Lake Leelanau, we get some of the best beach shots available and the couples love leaving the ceremony on a pontoon boat which can be quite romantic. ( I could go on and you should if you have more you can offer)

(Real important to add capacity) will host from 200 inside to any size outside under tents.

Call Michael at 000-000-0000 www.leelanaucountryclub.com

(link to photos taken at that location here) Remember to include the most romantic images. The other shots are less important.

Check out the beautiful at Leelanau Country Club (Link)

With a little work, you will have wonderful albums to show around and leave at different locations: Hair salons, Bridal shows and of course the wedding venues themselves.

Adding the venues page to your website creates a wonderful resource for brides still picking out their venue. Helpful information is much more likely to be shared and used again in the future. This is a huge win win!

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Guerrilla Marketing for Photographers

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It’s refreshing to see a photographer out there making things happen.  We just got a great call from a photographer stirring up some business.

After a little research, she found a few local Facebook pages with poorly done profile pictures.  She spent a morning taking shots of the local businesses, and then presented her photos to the businesses with her iPhone, although she wishes she had an iPad.

Almost every business used her photo as their profile picture.  Her watermark was on the bottom, and she left a few cards with each business owner.  Although she only started this a few months ago, she already sees strong results.

Another photographer went out on a limb and tried something new. He does graduation portraits, and saw a pretty steep decline over the last few years in orders. To try something new, he put his images into “Archive” state immediately using his MorePhotos shopping cart. He charged $10 for access to the images, which included a $20 gift certificate. Of course, almost everyone paid the $10 to see the images, and with just a little skin in the game, most of those people make a purchase. His sales doubled from last year, making the event super profitable once again.

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At a recent trade show in Chicago, this shoe shiner didn’t take no for an answer. He ran beside us for an entire block until we stopped for just a second to figure out which way to to turn, ignoring our countless no thank-yous followed by NOs. Ivan said no very sternly but when he looked down, one shoe was already halfway done. A couple bucks earned. I really wanted to hire this guy to work at our booth.

As markets evolve, it often pays off to take risk and try new things. Nobody knows exactly what will have the best payout, but if your are relentless like the shoe shiner, you will learn your market and make a few bucks in the process.

Back to Businss by Michael Connors & MorePhotos Staff, MorePhotos, Sell Photos Online

How hard is your floor?

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Mentally grooming your clients begins before they enter your door, but let’s focus on that moment.

The door opens, their foot hits the carpet/wood/tile/marble and they take in their surroundings. The old saying is that the harder the floor, the more the client expects to pay, but this happens in the subconscious level.

When you walk into Kohl’s, you see lots of clothes piled into too few of shelf space. This is done on purpose because clutter says “deals” in our subconscious. There are always discounts and you expect a bargain. In contrast, if you walk into a Lacoste store, their products are much more scarce, and MUCH higher priced, but that’s OK for the buyer, because it is expected because of the presentation.

What is your client’s first impression? Do they see your best images displayed in different ways throughout the studio? Are they experiencing something cool they will want to tell their friends about?

You don’t (necessarily) have to tear out your carpet and instal a marble floor, lets get real. You do have to get people excited when they walk in. Let them know right away they are going to love the experience. Good luck!