Category Archives: Newsletter

Newsletter, Sales Tips

Sales Tips

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If you use our websites, you should add a Title and Description to each page. To do this, you go to Website Editor, then Website pages, click on the gear then click the SEO tab. On your home page Title should be something like –

Real example – As you see in the image above, the Title and Description shows up in the Google search engine with site links.

Title – Portrait Senior Photographer in Cheshire, CT

Description – Portrait studio, established in Cheshire, Connecticut, in 1978. Corporate Headshots, High School Senior Portraits, Family Portraits, Children, Wedding, and Bar (Bat) Mitzvah Photography. In-studio and on-location Search Results

Newsletter

What’s New At MorePhotos?

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I am glad you asked. MorePhotos has been very active during this COVID time. We have used the time to make some very nice improvements in our offering. Following are a couple of the things we have been working on most recently.

  1. MorePhotos has released a comprehensive API that will allow large photography companies with their own development staff, or labs that have the capabilities, to do almost everything in our system via API integrations. This includes everything from uploads to order status management.
    1. This has allowed one of our school photography companies to use an app they developed for use on Android devices to provide all services, including anything from the immediate upload of the photos (with all appropriate data as needed) to the printing of the pre-rendered output where MorePhotos does the replacement of the backgrounds and composites them together into a product ready for printing. Although this company does its printing, this same procedure can be used at any lab.
  2. We can do XML exports that can be customized per your needs and can include links to the generated “Ready to Print” files.
    1. Since MorePhotos can now composite the product, if needed, we can render “ready to print” digital files. This includes the ability to remove backgrounds during the upload, the addition of the customer chosen “backgrounds”, that can also include an overlay layer, text nodes, changeable logos, and more, and generate these ready to print digital files. These are then made available to the photographer to do with what they wish.
    2. We can do XML exports that can be customized per you needs, and can include links to the generated “ready to Print” files.
    3. We can also do more reporting and sorting of the data you need to determine what direction your business should take in the future. Questions like how well did this event do, or how well did this new product sell can be answered and used to determine the new best directions for your company.

These are only a couple of the things we have accomplished during this time. Be sure to contact us for more of what we can do to make your job easier and more profitable.